Complete Control is a best-of-breed software allowing CFOs to have better overview of contracts, costs, revenues and obligations – relevant for all companies and public entities. There are 20+ supplementary solutions adding additional functionality and user value. All Complete Control modules are standardized yet highly configurable solutions that integrate, optimize and expand the ERP system.

The Nordic addressable market is 60 times greater than current annual recurring revenues (ARR). A large market with limited penetration creates substantial room for growth in existing markets, and now we are expanding beyond the Nordics.

Our business model provides earnings visibility and a high share of recurring revenues, and with 1,200 customers paying on average NOK 91,000 per year (2019) exposure to single customers is negligible. The average annual revenue growth has been 33 percent since 2016, and recurring revenues make up approximately 95 percent of total revenues.

The corporate culture and bonus-based remuneration of meeting planners and hunter sales personnel are core reasons for our growth and – to a high degree – unique to our industry. As the portfolio of valuable products we offer the CFO grows, so does customer loyalty and revenue. We expect the acquisition of dinERP to widen and deepen our offerings to the market.

The lifetime value of the average Complete Control customer is between 4.5 and 6.0 times the customer acquisition cost, measured as the fixed salary and commissions for fully ramped sales personnel. In each year from 2016 through 2019, the value of new sales, upsales and price increases is more than three times the combined value of contraction and churn.

Recent and future acquisitions create new as well as increased growth potential. It expands our value proposition and strengthens innovation, paving the way for more customers and increased sales to existing customers. This increases penetration in existing markets while preparing House of Control for expansion into new markets.