Cookies Policy
General
This cookie policy describes House of Control’s use of cookies when you visit our website and/or use our application Complete Control. If you have any questions about our use of cookies that are not answered by the information below, please contact us on privacy@houseofcontrol.com.
What are cookies and why do we use them?
Cookies are small text files that are stored on your device when you visit a website. Cookies help the website remember information about your visit to improve the website’s functionality and display more personalised and useful content.
When you visit our website, we install certain cookies on your device that are strictly necessary for the functionality of the website. Subject to your consent, we may also use cookies or other tracking tools to collect information about your device and your interaction with our website.
At the bottom of this cookie policy, you will find a complete list of the cookies we use and the purposes we use them for.
Do our use of cookies involve processing of personal data?
Using cookies includes processing of personal data. This may include User IDs, IP-addresses, activity on the website and similar. All processing of personal data is subject to security and privacy standards enshrined in the applicable data protection legislation. You can read more about our processing of your personal data in our Privacy Policy.
How can you manage or delete cookies?
You can, at any time, withdraw your consent to our use of cookies that are not strictly necessary for the functioning of the website. Please note that cookies allow us to give you the best possible experience on our website and that blocking cookies will affect the website’s performance. If you want to withdraw your consent, or otherwise manage your cookie preferences, you can easily do so by clicking on the icon in the bottom left corner.
What cookies do we use?
Strictly necessary cookies
Strictly necessary cookies make our website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
| Name | Service | Description | Retention time |
| __cf_bm | Cloudflare | Used by Cloudflare to distinguish humans from bots and protect the website from malicious traffic. Essential for site security. |
1 day |
| __cf_bm | HubSpot Forms | Used by Cloudflare to distinguish humans from bots and protect HubSpot forms from spam and abuse. | 1 day |
| __cf_bm | HubSpot | Used by Cloudflare to distinguish humans from bots and protect HubSpot content from malicious traffic. | 1 day |
| __cf_bm | Twitter Plugin | Used by Cloudflare to distinguish humans from bots and protect embedded Twitter content from malicious traffic. | 1 day |
| _cfuvid | Cloudflare | Used by Cloudflare to manage rate-limiting and distinguish legitimate users from bots across Cloudflare-protected services. | Session |
| _cfuvid | HubSpot Forms | Used by Cloudflare to manage rate-limiting and protect HubSpot forms from automated submissions. | Session |
| _cfuvid | HubSpot | Used by Cloudflare to manage rate-limiting and protect HubSpot assets from abuse. | Session |
Functional cookies
Functional cookies enable our website to remember information that changes the way the website behaves or looks; for example, your preferred language or the region that you are in.
| Name | Service | Description | Retention time |
| _GRECAPTCHA | reCAPTCHA | Used by Google reCAPTCHA to protect forms and the website from spam and abuse. Considered Functional because it relies on Google’s external validation service. | 180 days |
| rc::a | reCAPTCHA | Used by Google reCAPTCHA to distinguish humans from bots and protect the website from spam and abuse. | Persistent |
| rc::c | reCAPTCHA | Used by Google reCAPTCHA during the session to verify that interactions are made by a human and not by automated scripts. | Persistent |
| rc::b | reCAPTCHA | Used by Google reCAPTCHA during the session to distinguish between humans and bots for form security and spam prevention. | Session |
| rc::f | reCAPTCHA | Used by Google reCAPTCHA to verify the completion of form validation and to distinguish humans from bots. | Persistent |
| cf.turnstile.u | Cloudflare | Used by Cloudflare Turnstile to verify that form submissions are made by a human, protecting the website from spam and abuse. | Persistent |
| rc::d-15# | reCAPTCHA | Used by Google reCAPTCHA to verify human interaction and prevent automated spam or abuse. The suffix represents a temporary session variant. | Persistent |
| ar_debug | Linkedin Plugin | Used by LinkedIn to test and debug ad tag functionality and ensure correct operation of the LinkedIn Plugin and Insight Tag. | 31 days |
Analytical cookies
Analytical cookies allow us to analyse traffic sources so we can measure and improve the performance of our site. Analytical cookies enable us to see how visitors move around the website.
| Name | Service | Description | Retention time |
| CLID | Microsoft Clarity | Used by Microsoft Clarity to identify the first time a user visits the website and record how they arrived, providing aggregated analytics and performance insights. | 365 days |
| __hmpl | HubSpot | Used by HubSpot to collect analytics on form interactions and to link form submissions with marketing campaigns during a session. | Session |
| HUBLYTICS_EVENTS_53 | HubSpot | Used by HubSpot to record website visitor interactions and engagement metrics for analytics and performance reporting. | Session |
| _clck | Microsoft Clarity | Used by Microsoft Clarity to store a unique user ID and maintain a record of site usage for analytics, heatmap generation, and performance analysis. | 365 days |
| lastExternalReferrerTime | HubSpot | Used by HubSpot to record when a visitor last arrived from an external source, supporting internal analytics and lead attribution. | Persistent |
| topicsLastReferenceTime | HubSpot | Used by HubSpot to store the time when internal analytics topics were last updated, supporting performance and engagement tracking. | Persistent |
| cta | HubSpot | Used by HubSpot to record interactions with Calls-to-Action (CTAs) for analytics and campaign performance measurement. | Persistent |
| _clsk | Microsoft Clarity | Used by Microsoft Clarity to connect multiple page views by the same user into a single session for analytics and heatmap generation. Helps measure how visitors use the site. | 1 day |
Marketing cookies
Marketing cookies are used to build a profile of your interests to show you relevant adverts on this and other websites. The intention is to display ads that are relevant and engaging for you. If you do not allow these cookies, you will experience less targeted advertising and personalised content.
| Name | Service | Description | Retention time |
| _gcl_au | Google Ads | Used by Google Ads to attribute conversions and measure the effectiveness of ad campaigns. | 90 days |
| _ga_# | Google Analytics | Used by Google Analytics to distinguish users and generate aggregated statistics on site usage for performance and improvement. | 730 days |
| _ga | Google Analytics | Used by Google Analytics to distinguish users and generate aggregated statistics on site usage for performance and improvement. | 730 days |
| _uetsid | Microsoft Advertising Remarketing | Used by Microsoft Advertising to store a session ID for measuring ad conversions and building remarketing audiences. | 1 day |
| _uetvid | Microsoft Advertising Remarketing | Stores a unique visitor ID to measure ad performance and create remarketing audiences within Microsoft Advertising. | 390 days |
| __hstc | HubSpot | Used by HubSpot to track visitors, sessions, and campaign attribution across HubSpot forms and site interactions. | 180 days |
| hubspotutk | HubSpot | Tracks visitor identity across sessions for analytics and lead attribution within HubSpot. | 180 days |
| __hssrc | HubSpot | Set when the session starts; determines whether the visitor has restarted their browser. | Session |
| __hssc | HubSpot | Tracks session number and timestamps to determine whether HubSpot should increment the session count. | 1 day |
| _fbp | Facebook Pixel | Used by Meta (Facebook) to deliver, measure, and improve the relevance of ads, and to limit ad frequency. | 90 days |
| bcookie | LinkedIn Plugin | Used by LinkedIn to identify browsers for security, analytics, and advertising within the LinkedIn plugin and Insight Tag. | 365 days |
| MUID | Microsoft Advertising Remarketing | Used by Microsoft to store a unique browser ID across Microsoft domains, enabling ad tracking, conversion measurement, and personalization. | 390 days |
| test_cookie | DoubleClick Ad | Used by Google DoubleClick to test whether the user’s browser supports cookies, as part of the advertising infrastructure. | 1 day |
| _gcl_ls | Google Ads | Used by Google Ads to store ad-click information in local storage and attribute conversions to ad campaigns. | Persistent |
| _uetsid_exp | Microsoft Advertising Remarketing | Technical identifier that records the expiration time of the _uetsid cookie for Microsoft Advertising performance tracking. | Persistent |
| _uetvid_exp | Microsoft Advertising Remarketing | Technical identifier that records the expiration time of the _uetvid cookie for Microsoft Advertising performance tracking. | Persistent |
| lastExternalReferrer | Microsoft Advertising Remarketing | Records the last external website visited before arriving on this site, to attribute visits and support Microsoft Advertising remarketing. | Persistent |
| IDE | DoubleClick Ad | Used by Google DoubleClick to register and report user actions after viewing or clicking an ad, for measuring ad effectiveness and presenting targeted ads. | 400–730 days (varies by browser) |